We ran the same search, a hand surgeon, from 25 spots around Barlow Moor Rd in Manchester. The map shows you first across most nearby spots. At the edge, you still appear among the top three. Each dot is one of those spots; Green means you are in the top three there.
That means people nearby can usually find you when they need a hand surgeon. So what does a nearby practice look like?

Against Zaf Naqui Hand & Wrist Surgeon, you show up well across both the closer spots and further out, and you come first more often.
We ran the same search from the same spots around Barlow Moor Rd in Manchester, so the two maps can be read side by side.
A patient nearby can find you readily, so the next question is what your website does with that attention.

This estimate suggests most people who reach your site through Google were not looking for you by name, but for care like 'hand surgeon' around Barlow Moor Rd in Manchester.
So which searches are bringing those new people to your website?

These are searches for your hand and wrist work, plus one for carpal tunnel surgery. They all lead to your home page, but this list does not show where patients would see you.
The searches we found match your own field, hand surgery, though this list does not yet show which of them patients can actually see around Barlow Moor Rd in Manchester.

Here is what is already working well, and the first things we would change.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.