Private visibility audit

Mike Hayton

Dr Hayton, let’s look at your local visibility.

We ran the same search, a hand surgeon, from 25 spots around Barlow Moor Rd in Manchester. The map shows you first across most nearby spots. At the edge, you still appear among the top three. Each dot is one of those spots; Green means you are in the top three there.

That means people nearby can usually find you when they need a hand surgeon. So what does a nearby practice look like?

The comparison worth looking at

Your map holds up well nearby

Against Zaf Naqui Hand & Wrist Surgeon, you show up well across both the closer spots and further out, and you come first more often.

We ran the same search from the same spots around Barlow Moor Rd in Manchester, so the two maps can be read side by side.

A patient nearby can find you readily, so the next question is what your website does with that attention.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

This estimate suggests most people who reach your site through Google were not looking for you by name, but for care like 'hand surgeon' around Barlow Moor Rd in Manchester.

  • So a person nearby with hand pain can find your website before they have heard your name. Your website is already doing part of the hard work.
  • That is different from someone who was referred, walked past, or was told about you and then searched for your name.

So which searches are bringing those new people to your website?

The searches behind the numbers

New searches are about your hand surgery

These are searches for your hand and wrist work, plus one for carpal tunnel surgery. They all lead to your home page, but this list does not show where patients would see you.

The searches we found match your own field, hand surgery, though this list does not yet show which of them patients can actually see around Barlow Moor Rd in Manchester.

Picture the patients searching for hand surgery in Manchester being able to find you.

Here is what is already working well, and the first things we would change.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?