Private visibility audit

Bilal Barkatali

Dr Barkatali, let’s look at your local visibility.

We ran the search Orthopedic surgeon from 25 spots around you in Manchester. The map shows you lower down the first screen, and below the top three in most places. Each dot is one of those spots; Green means you are in the top three there.

From those spots, someone nearby searching on their phone may not come across you. So what does the same search look like for a nearby practice?

The comparison worth looking at

One nearby practice shows up more widely

Against OrthTeam Centre, you appear lower down both close to your address and further out.

This is the same search from the same spots around you, so the two maps can be read side by side.

That suggests a wider local presence is reachable in Manchester. So how are the people who do find you searching?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In our estimate, people who reach your site through Google are finding you through searches like 'knee pain treatment manchester', not by typing your practice name.

  • That means new people can find you in Manchester without already knowing you, which is the hard part.
  • Anyone who searches for your name has usually heard of you elsewhere first. The patients reaching you here are taking a different route.

So what are the searches that bring those people to you?

The searches behind the numbers

New people find you through knee treatment

These are searches for knee care rather than your practice name. The one clear route in your own field is knee pain treatment, which leads people to your main page.

  • When someone nearby searches for 'knee pain treatment manchester', you show up among the first results and they land on your home page.

So new people can already find you for knee pain treatment in Manchester, a service in your own field that is bringing people to your pages.

Picture more Manchester patients searching for knee treatment being able to find you.

Here is what is already working, and the first things we would put right.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?