We ran the same search, Orthodontist, from 25 spots around Didsbury in Manchester. You appear first or among the top three almost everywhere. That means people nearby are usually able to find you quickly. Each dot is one of those spots; Green means the practice is in the top three there.
That is a strong local presence worth protecting. The next question is who else they see.
Against Heaton Mersey Orthodontic Centre, you show up more strongly both close to you and further out.
This is the same search from the same spots around Didsbury in Manchester, so the two maps read side by side.
That makes your local map an asset here. The next question is simple: when people do find you, does your website turn that strong local showing into enquiries?
Most people who reach your site through Google were not searching for your practice by name. Searches for your name do happen, but they are the smaller share.
So which searches are those people making, and where do they end up?
These are searches for orthodontic care, mainly people looking for an orthodontist nearby rather than for a named practice.
The searches we found are in your own field, orthodontics, but the nearby ones people use most sit low on the first page, so new patients are barely reaching your pages this way.
Here is what already works well for you, and where we would start.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.
WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.