We ran the same search, Orthodontist, from 25 spots around Wythenshawe in Manchester. For you, this is strong almost everywhere. You are among the first three across nearly all the map, and first across much of the south and west, dropping at the eastern edge. Each dot is one spot; Green means your practice is in the top three there.

This suggests people nearby can usually find you, especially to the south and west. So the next question is who reaches your website when they search.

Against Joyful Orthodontics, you are level across the same spots around Wythenshawe in Manchester.

This is the same search from the same spots around your practice, so the two maps can be read side by side.

Both practices show up well, so your local map is an asset here. The next question is what happens when someone taps through to a website.

About half the people who reach you through Google were searching for you by name. The rest arrive another way.

• The people who search your name already heard of you, from a recommendation, walking past, or because they are already a patient.
• Someone nearby searching for an orthodontist around Wythenshawe in Manchester without knowing your name can still find you, so your website is already doing the hard part.

So which searches bring in the people who do not know you yet?

These are searches from people who do not know your name yet. The ones we found are about braces, especially ceramic braces, plus one question about living with braces.

• 'can you eat chocolate with braces' shows up among the first results and leads to your page answering it.

The useful sign here is that people can already find your braces advice, and that page is the strongest one to build on.