We ran the same search, Dentist, from 25 spots around Mauldeth Rd in Manchester. You show first or among the first three close by. Farther out, you are far down the list in most spots. Each dot is one of those spots. Green means the practice is in the top three there.

Close to you, people can find you readily. Farther out, someone searching there may not come across you. So what does a nearby practice look like on the same search?

Didsbury Dental Practice holds up better further out than your practice, so patients searching for a dentist around Mauldeth Rd in Manchester are more likely to notice it.

We ran the same search from the same spots around Mauldeth Rd in Manchester, so these two maps can be read side by side.

So being found further out is possible here. The next question is who then reaches your website: people who know you already, or new people nearby.

This estimate suggests most people who reach your website through Google were not searching for your practice by name, for example 'ocean dental manchester'.

• That means someone nearby can land on your site without already having heard of you.
• Your website is already doing part of the hard work of being found by new people, not only existing patients or recommendations.

So what are those searches, and where do they lead people?

These searches are not for dental care itself. They are for your old name, and one is for another local practice, all leading to your home page.

• 'didsbury dental practice' shows up among the first results and leads to your home page. That is another local practice's name, so it is not someone setting out to find you.
• 'ocean dental manchester' shows up among the first results and leads to your home page. That means people who still know your old name can still find your practice.

The clearest point is the gap. Someone looking for a dentist around Mauldeth Rd in Manchester does not arrive this way yet. The pages bringing new people now are about your old name, not your dental care.