Private visibility audit

Tasmia Khan

Tasmia, let’s look at your local visibility.

We ran the same search, Dentist, from 25 spots around Clayton in Manchester. You show among the first three right around North Rd. A few streets out, you are far down the list in most spots. Each dot is one of those spots. Green means the practice is in the top three there.

Away from North Rd, someone searching nearby may not come across you. Close to North Rd, you do have a presence worth protecting. What happens when people search for you by name?

The comparison worth looking at

One nearby practice shows up more widely

Against your map, a nearby practice appears ahead near North Rd and further out around Clayton in Manchester.

We ran the same search from the same spots around Clayton in Manchester, so the two maps can be read side by side.

That suggests wider coverage is possible around Clayton in Manchester, so more people nearby could come across you. The next question is who reaches your website now.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People mostly find you by your name

In our estimate, most of the Google searches we found use your practice name. Few people reach your site through a general search such as 'dentist near me'.

  • That means people who end up on your website mostly already knew your name, rather than starting with a general search.
  • Because those name searches do bring people to your site, someone who has not heard of you is the one you are missing.

So which searches are those, and where do they lead people?

The searches behind the numbers

New visitors reach you by name, not dentistry

These searches are mostly shorter versions of your practice name, plus a general search for a dentist. They lead to your home page.

  • 'the lodge dental' shows up among the first results and leads to your home page, so someone using this shorter name can reach your practice.
  • 'dentist near me' sits beyond the first page, so someone searching that way rarely reaches you.

So the gap is local dentistry searches: someone looking for a dentist around Clayton in Manchester does not arrive this way yet.

Picture the patients searching for a dentist in Manchester being able to find you.

Here is what already works well for you, and where we would start.

What we would fix first
  • For "dentist" around Clayton, you are far down the list in most spots tested.
  • The Lodge Dental comes up ahead of you on that same search.
  • "dentist near me" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?