We ran the same search, a dentist, from 25 spots around Fog Ln in Manchester. You come up first right by your practice. Beyond that, you are far down the list in most tested spots. Each dot is one spot; Green means the practice is in the top three there.

A person nearby with a phone in hand may not come across you from most of those areas. So what does it look like when a nearby practice shows up more often?

Against Didsbury Dental Practice, you show up at your own address, while they keep appearing further out around Fog Ln in Manchester.

This is the same dentist search from the same spots around your practice, so the two maps can be read side by side.

That suggests a wider local presence is reachable around Fog Ln in Manchester. When someone nearby has not heard of you, can they still find your website?

Most people reaching your site through Google were already looking for you, often by searching your name. This is an estimate, not a count of patients.

• They had usually heard of you already, through a recommendation, walking past, or as an existing patient looking you up.
• Someone nearby around Fog Ln in Manchester who wants a dentist without knowing your name is making a different search, not this one.

So what are those other searches, and where do people land when they make them?

These are dentist searches that do not use your practice name. The ones we found are either lookalike name searches or dentist searches for other areas.

• For 'pearlescent dental', you show up low on the first page, so it is seen by few people and brings almost no one to your home page.
• For 'pearl dental', you show up low on the first page, so it is seen by few people and brings almost no one to your home page.

None of the searches we found is bringing new people to your dentistry pages. Someone looking for a dentist around Fog Ln in Manchester does not arrive this way yet, and that is the gap to fix.