Private visibility audit

Sandeep Kumar

Dr Kumar, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around King St in Manchester. You show on the first screen in many spots, especially close by. Farther out, you drop below the top three more often. Each dot is one of those spots; Green means the practice is in the top three there.

Farther out, someone searching may not come across you, while close to King St they still can. So what does a nearby practice look like on the same search?

The comparison worth looking at

One nearby practice shows up more widely

Compared with you, Joyful Orthodontics appears more often both close to King St and further out, which shows what stronger local coverage can look like here.

This is the same search, from the same spots around King St, so the two maps can be read side by side.

That suggests a wider local presence is reachable around King St in Manchester; for someone searching on their phone, the next question is whether your website turns that chance into enquiries.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

About half find you by name

It is an estimate, but about half the people who reach your site through Google were looking for you by name. The other half were not.

  • The named searches suggest many visitors had already heard of you, perhaps from a recommendation, walking past, or as an existing patient.
  • The other half are people around King St in Manchester searching for an orthodontist or treatment without knowing your name, and your site is already helping them find you.

So what are those other searches, and where do they land on your site?

The searches behind the numbers

New people reach you through Invisalign searches

These are searches for Invisalign and cosmetic dental care. They show the services that can put your pages in front of people who do not know your practice yet around King St in Manchester.

  • For 'invisalign manchester', you show up among the first results, and it leads people to your home page.
  • For 'teeth whitening manchester', you show up among the first results, and it leads people to your home page.

The clearest starting point is Invisalign. It is in your own orthodontic field, and it already helps new people nearby find your home page.

Picture the patients searching for Invisalign in Manchester being able to find you easily.

Here is what already works for you, and where we would start putting things right.

What we would fix first
  • For "orthodontist" around King St, you sit below the first three in most spots tested.
  • Joyful Orthodontics comes up ahead of you on that same search.
  • "manchester dentist" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?