Private visibility audit

Stuart Lutton

Dr Lutton, let’s look at your local visibility.

We ran the same search, Cosmetic dentist, from 25 spots around Princess Rd in Manchester. You come up first at your own location, then drop far down in most surrounding spots. So this is weak across most of the map. Each dot is one of those spots; Green means the practice is in the top three there.

Where the map is weak, someone nearby searching on their phone may not come across you. So the next thing is whether people finding your website already know your name.

The comparison worth looking at

One nearby practice shows up wider

Smile Stylist Dental Clinics appears both close by and further out than you do, so in the spots where you drop away, they are the one people see.

This is the same search from the same spots around Princess Rd in Manchester, so you can read the two maps side by side.

So the map can reach further from around here, because another practice already does. The next question is who reaches your website, and what they already know.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

Most people who reach your site through Google were not searching for your practice by name. That is an estimate, and one search we found was 'full mouth dental implants cost'.

  • This means people are finding you for the treatment you offer, not because they had already heard of you.
  • That matters because being found by someone who does not know your name is the hard part, and your website is already doing some of that work.

So what are those searches, and where do they lead people on your site?

The searches behind the numbers

Implant cost searches already bring new people

These are implant searches, mostly about full mouth implant costs rather than general cosmetic dentistry. They lead to your implant pages, so someone looking for that treatment can already find you.

  • 'full mouth dental implants cost' shows up among the first results and leads to your page about the cost of full mouth dental implants.
  • 'how much is a full set of dental implants uk' shows up among the first results and leads to the same full mouth implant cost page.

The clearest finding is that full mouth implant cost searches already bring new people to your implant pages. That is treatment in your own field, and it is the part already worth building on.

Picture the patients searching for implants in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "cosmetic dentist" around Princess Rd, you are far down the list in most spots tested.
  • Smile Stylist Dental Clinics comes up ahead of you on that same search.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?