Private visibility audit

Asif Saleem

Dr Saleem, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Exchange St in Manchester. You come up first at your own location, then drop far down the list across most other tested spots. This is weak across most of the map. Each dot is one of those spots; Green means the practice is in the top three there.

From most of these spots, someone searching nearby may not come across you. That leads to the next question: does another practice show up where you do not?

The comparison worth looking at

One nearby practice shows up more widely

From the same spots around Exchange St in Manchester, City Centre Dental & Implant Clinic appears both near you and further out, where your listing drops away.

This is the same search, run from the same spots around you, so the two maps read side by side.

So being found further out around Exchange St is possible, and the next question is who reaches your website now: people who know you, or new people nearby?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In this estimate, none of the Google searches we found uses your practice name. People reaching your site are finding you another way around Exchange St in Manchester.

  • That means people who have heard of you are not yet searching for your practice by name when they pick up their phone.
  • So anyone who does find you is searching for what you do, not for who you are.

So what are those other searches, and where do they take people on your site?

The searches behind the numbers

New people rarely reach you through search

These are general dentist and teeth whitening searches from people who do not know your name yet.

  • 'dentist manchester' is low on the first page and leads to the homepage. Seen by few people and brings almost no one.
  • 'teeth whitening manchester' is low on the first page and leads to the teeth whitening page. Seen by few people and brings almost no one.

You do show up for dentist searches, but low on the first page, so new patients around Exchange St in Manchester are not yet reaching your dentistry pages this way.

Picture the patients searching for a dentist in Manchester being able to find you.

Here is what already works well for you, and where we would start first.

What we would fix first
  • For "dentist" around Exchange St, you are far down the list in most spots tested.
  • City Centre Dental & Implant Clinic comes up ahead of you on that same search.
  • "dentist manchester" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?