Private visibility audit

Riccardo Frati

Dr Frati, let’s look at your local visibility.

We ran one search, plastic surgeon, from 25 spots around Gartside St in Manchester. You show among the first three closest to you, then far down in most other spots. So this map is weak almost everywhere, with a small strong patch nearby. Each dot is one of those spots. Green means you are in the top three there.

So people searching a little farther away may not come across you, while people very close by still can. Someone else is already showing up in those farther spots.

The comparison worth looking at

One nearby practice shows up wider

Dr Kian Plastic Surgery appears both close to your address and further out, where you drop away.

We ran the same search, plastic surgeon, from the same spots around Gartside St in Manchester so the two maps can be read side by side.

This suggests a wider local presence is reachable around Gartside St in Manchester. The next question is who is reaching your website now, and whether they already know your name.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

This estimate suggests most people who reach your site through Google were not searching for you by name, but for searches like 'boob job before and after'.

  • That matters because new people can find you without already knowing your practice or hearing your name from someone else.
  • The website is already doing part of the hard work of being found around Gartside St in Manchester when someone searches for this kind of treatment.

So what are those searches, and where do they land on your site?

The searches behind the numbers

New people find you through breast surgery searches

These are searches about breast surgery, mostly people looking for before and after photos for breast augmentation and implants.

  • 'breast augmentation before and after' shows up among the first results and leads to your before and after photos page.
  • 'boob job before and after' shows up among the first results and leads to your before and after photos page.

New people can already find you for breast augmentation image searches, so your before and after photos page is the strongest place to build from.

Plenty of people already search for your procedures in Manchester and can find you.

Here is what is already working for you, and where we would start putting things right.

What we would fix first
  • For "plastic surgeon" around Gartside St, you are far down the list in most spots tested.
  • Dr Kian Plastic Surgery comes up ahead of you on that same search.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?