Private visibility audit

Arminder Hare

Dr Hare, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Didsbury in Manchester. You appear on the first screen in many nearby spots. But in most of the map you are below the top three, and farther out you drop much lower. Each dot is one of those spots; Green means you are in the top three there.

Where the map is weaker, someone searching from those parts of Didsbury may not come across you. That leads to the next question: which nearby practice are they seeing instead?

The comparison worth looking at

One nearby practice shows up more widely

Against Didsbury Dental Practice, you mainly hold the streets closest to you, while it appears more often further out around Didsbury, so patients can find it across more of the area.

We ran the same search from the same spots around Didsbury in Manchester, so both maps can be read side by side.

That suggests a wider local presence is reachable around Didsbury in Manchester, so the next question is who reaches your website now: people who know you already, or new people.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, people reaching your site through Google are not using your practice name. They are finding you through searches like 'teeth whitening didsbury'.

  • That means new patients around Didsbury in Manchester can already find your website without having heard of you first.
  • Your website is already doing part of the hard work of being found when someone nearby searches for a dentist or treatment.

So which searches are bringing those people to you?

The searches behind the numbers

New people find you for dentist searches

These are searches for a dentist, and for treatments you offer like dentures and teeth whitening, around Didsbury in Manchester.

  • When someone nearby searches for 'didsbury dentist', you show up among the first results and it leads to your home page.
  • For 'dentist didsbury', you show up low on the first page, below the results most people click, so it brings almost no one.

The clearest opening is that your home page already brings in new people around Didsbury in Manchester.

Picture the patients searching for a dentist around Didsbury being able to find you.

Here is what already works for you, and where we would start the work.

What we would fix first
  • For "dentist" around Didsbury, you sit below the first three in most spots tested.
  • Didsbury Dental Practice comes up ahead of you on that same search.
  • "dentist didsbury" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?