We ran the same search, Orthodontist, from 25 spots around Southern St in Manchester. You come up first right by your practice. Away from that, you are far down the list in most spots. Each dot is one of those spots; Green means the practice is in the top three there.

From most of those spots, someone nearby searching for an orthodontist may not come across your practice. So what does a stronger nearby listing look like here?

From the same spots around Southern St in Manchester, Joyful Orthodontics appears both close to you and further out, so someone nearby is more likely to see it.

This is the same search, run from the same spots around your practice, so both maps can be read side by side.

That suggests a wider local presence is reachable around Southern St in Manchester; the next question is whether your website is bringing in people who do not already know you.

In this estimate, none of the Google searches we found uses your practice name. People who reach your site are more likely to search for something like 'veneers in manchester'.

• So no one is arriving by looking you up directly.
• Your website is already being found by people who do not know your name.

So what are those searches, and which pages bring people in?

These searches are about veneers, not orthodontics, and they lead people to your veneers page.

• 'veneers in manchester' shows up among the first results and leads to your veneers page.
• 'veneers manchester' does the same.

The pages bringing new people are about veneers, so someone looking for orthodontics around Southern St in Manchester does not arrive this way yet. That gap is the finding.