Private visibility audit

Pascal Gatera

Pascal, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around Chorlton-cum-Hardy in Manchester. You are among the first three right by your practice. Away from that small area, you are far down the list in most spots. Each dot is one of those spots; Green means the practice is in the top three there.

Away from your immediate surroundings, someone searching there may not come across you. Close to you, people can still find you, which is worth protecting.

The comparison worth looking at

One nearby practice shows up more widely

Against Chorlton Smile Centre, you appear near your practice, but it shows up more strongly both close by and further out around Chorlton-cum-Hardy in Manchester.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

This suggests a wider local presence is reachable here, so the next question is who is reaching your website now: people who know you, or new people nearby?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

We did not find people reaching your website by searching your name on Google. This is an estimate, but it points one way.

  • In practice, that means the people who reach your site are not getting there by already knowing your practice name.
  • For someone nearby looking for a cosmetic dentist around Chorlton-cum-Hardy in Manchester, the question is which searches they use instead.

So what are people typing when they do not know your name?

The searches behind the numbers

New visitors are not finding you yet

These are denture searches: general dentures in Manchester, same day dentures, and a denture lab search. They point to your home page or your same day dentures page.

  • For 'dentures in a day', you show up beyond the first page of results, leading to your same day dentures page. Most people never see it.
  • For 'denture lab near me', you show up beyond the first page of results, leading to your home page. Most people never see it.

The gap is that none of the searches bringing people to your site is from someone nearby looking for a cosmetic dentist, and the denture ones that do reach you sit beyond the first page.

Patients searching for dentures near the practice in Manchester can already find you.

Here is what already works for you, and where we would start the work.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?