Private visibility audit

Dr Tim Clayton

Dr Clayton, let’s look at your local visibility.

We ran the same search, a dermatologist, from 25 spots around King St in Manchester. You are among the first three close to you, through the city centre, and across the Northern Quarter and Ancoats. Further south and south west, and near Ardwick, you drop below the top three. Each dot is one of those spots. Green means the practice is in the top three there.

That means someone searching from Castlefield, Hulme, Old Trafford or Ardwick may not come across you, while your stronger presence close to King St is worth protecting.

The comparison worth looking at

One nearby practice shows up more widely

Compared with you, Manchester Dermatology Clinic shows up across more of the same spots, near King St and further out.

We ran the same search from the same spots around King St in Manchester, so you can read both maps together.

That suggests a wider local presence is reachable around King St in Manchester. The next question is who reaches your website now.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

Through Google, most people reaching your site were not searching for your name. This estimate includes searches like 'dermatologist manchester'.

  • In practice, that means people can find you when they need a dermatologist around King St in Manchester, even if they have never heard of you.
  • That is a real strength. Your website is already doing part of the hard work of helping new people find you.

So which searches are bringing those new people to you?

The searches behind the numbers

General dermatology searches already bring in new people

These are searches from people looking for a dermatologist for general skin care in Manchester, and then reaching your own pages.

  • For 'dermatologist manchester', you show up among the first results and it leads people to your home page.
  • For 'dermatologist in manchester', you show up among the first results and it leads people to your home page.

The clearest finding is that new people can already find you for general dermatology around King St in Manchester. That is the part of your own field already bringing people to your pages.

Picture the patients searching for a dermatologist in Manchester being able to find you.

Here is what is already working for you, and what we would fix first.

What we would fix first
  • For "dermatologist" around King St, you sit below the first three in most spots tested.
  • Manchester Dermatology Clinic comes up ahead of you on that same search.
  • "private dermatologist near me" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?