Private visibility audit

Neehal Shah

Dr Shah, let’s look at your local visibility.

We ran the same search, Pediatric dentist, from 25 spots around Wilmslow Rd in Manchester. You are among the top three almost everywhere. You show first around West Didsbury and Withington, then ease a little farther south. Each dot is one of those spots; Green means the practice is in the top three there.

Parents nearby can usually find you, and that strong showing farther north is worth protecting. What does the same search look like for a nearby practice?

The comparison worth looking at

Your map holds up well nearby

Against Joyful Orthodontics, you show up well both close to you and further out, and you come first more often. That gives patients nearby more chances to find you.

We ran the same search from the same spots around Wilmslow Rd in Manchester, so the two maps read side by side.

Your map is doing its job here, so the next question is how people search for you in the first place.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In this estimate, none of the Google searches we found uses your practice name. People reach you through other searches, such as 'dentist didsbury'.

  • That means people are finding you for the care you offer around Wilmslow Rd in Manchester, rather than because they already know your name.
  • If someone has heard of you from a recommendation or by passing by, they may still search another way when they look on Google.

So which searches are bringing people to you without your name?

The searches behind the numbers

New visitors reach you for other services

The searches we found are for general dentistry in Didsbury and for clear aligners in Manchester, rather than for children's dentistry.

  • 'clear aligners manchester' shows up among the first results and leads to your clear aligners page.
  • 'dentist didsbury' shows up among the first results and leads to your home page for someone looking for a local dentist.

So new visitors reach you for clear aligners and general dentistry. Someone looking for a pediatric dentist around Wilmslow Rd in Manchester does not arrive this way yet.

Picture the parents searching for children's dentistry in Manchester being able to find you.

Here is what is already working for you, and what we would put right first.

What we would fix first
  • "didsbury dental practice" leads to your home page, low on the first page.
  • "dentist manchester" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?