We ran a search for a dentist from spots around Kensington Church St in London. You are first at your own address. That drops quickly, and across most of the surrounding streets you are far down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone searching a little farther away may not come across you. To show what patients there are seeing instead, here is one nearby practice.

Near each address it is much the same, but farther out Kensington Dental Practice stays on screen more often than you.

This is the same search from the same spots around Kensington Church St in London, so the two maps can be read side by side.

That suggests a wider local presence is reachable around Kensington Church St in London. The next question is who reaches your website now.

From what we found on Google, people are not yet reaching your site by name. Some arrive through searches like 'jaw botox' instead.

• That means a person with a dental concern may find your page without already knowing your practice.
• That matters because being found by people who do not know your name is the hard part, and your website is already helping with that.

So which searches are bringing those people to you, and where do they land?

These are searches about jaw botox, floss advice and enamel hypoplasia. They reach pages about those services or topics, rather than a general dentist search.

• 'jaw botox' shows up among the first results and leads to your jaw botox page, so someone nearby looking for that treatment can find you.
• 'enamel hypoplasia' shows up low on the first page and leads to your page about children’s teeth. It is seen by few people and brings almost no one.

The clearest finding is that the page bringing new people is about jaw botox. Someone looking for a dentist around Kensington Church St in London does not arrive this way yet, and that gap is the point to address.