We ran the same search, for a dentist, from spots around Blackfriars Rd in London. On Blackfriars Rd, you come up first, and nearby you are often still in view. A little further out, across Southwark, Kennington and Bermondsey, you drop far down. Each dot is one of those spots; Green means the practice is in the top three there.

Away from your Waterloo and Southbank pocket, someone searching there may not come across you. Close to you, you have a presence worth protecting. So what does a nearby practice manage?

Against tooth dental care, you appear strongest closest to you, while they show up further out as well across the same nearby streets.

We ran the same search from the same spots around Blackfriars Rd in London, so the two maps can be compared fairly.

For your practice, this suggests a strong pull very close to you and room to spread further across the tested streets. The next question is who your website is reaching.

The Google searches we found reach your site through terms like 'composite bonding before and after', not your practice name. This is an estimate.

• That means people who already know you may still look you up another way, rather than by name alone.
• It also means your website is already doing part of the hard work, helping people around Blackfriars Rd in London find you without knowing your name first.

So which searches are bringing those people to you?

These are searches about cosmetic dentistry, teeth whitening, crowns and gum care, where someone is looking for a treatment rather than your practice by name.

• 'composite bonding before and after' shows up among the first results and leads to your composite bonding before-and-after page.
• 'best toothpaste for gum disease' shows up among the first results and leads to your page about toothpaste for gum disease.

The clearest point is that cosmetic and oral care pages already help new people find your website. That is the strongest area to build on from the searches we found.