We ran the same search, a dentist, from spots around Upper Wickham Ln in Welling. On this map, you come up first at your own location and stay on the first screen nearby. That drops away quickly further out, so across much of the wider area you are far down the list. Each dot is one of those spots; Green means the practice is in the top three there.

Further out, someone searching on their phone may not come across you. Close to you, people still can. So what does a nearby practice look like on the same search?

Hook Lane Dental Care appears more often both close to your address and further out, so someone searching nearby is more likely to come across them.

We ran the same search from the same spots around Upper Wickham Ln in Welling, so the two maps can be read side by side.

So a practice can show up across the wider area here, not only close by. That brings up the next question: who is actually reaching your website?

Most people reaching your website through Google were already looking for you by name. This is an estimate.

• That usually means they had already heard of you: through a recommendation, walking past, or as an existing patient coming back.
• When someone nearby searches for a dentist around Upper Wickham Ln in Welling without your name, they are making a different search, and your pages sit too far down for most people to see.

So which searches do people use when they do not know your name yet?

These are searches for a dentist in Welling, plus one for hygiene. They all lead to pages about care you do offer, but none shows strongly enough to bring many new people in.

• 'welling dental clinic' shows up low on the first page, so it is seen by few people and brings almost no one to your home page.
• 'personal hygienist' shows up beyond the first page of results, so most people never see it, even though it leads to your hygiene appointment page.

The main gap is general dentistry. Your pages do appear for dentist searches, but not strongly enough for someone looking for a dentist around Upper Wickham Ln in Welling to arrive this way yet.