Prepared by Forge Marketing

Private visibility audit

Lucy Middlefell

Dr Middlefell, let’s look at your local visibility.

We ran the same search, a skin care clinic, from 25 spots around Old King St in Bath. You come up among the first three at nearly all of them, close to you and farther out, and first at the spot on your own street. Only one far spot to the south-east sits lower. Each dot is one of those spots; Green means you are in the top three there.

So most people searching nearby are able to find you straight away. That is a real strength, and it is worth knowing how a practice near you compares.

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search for Revitalise Skincare Clinic, and it comes before you at most of the tested spots around you, while you come before it at a few.

This is the same search, a skin care clinic, from the same spots around your practice, so the two maps read side by side.

It is among the first three at about as many spots as you are, so someone searching nearby sees you both. So the next question is who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of search reach your website

Some searches carry your name. Others, like 'botox bath', carry no name at all. Neither side is the larger part, on these estimated figures.

  • A search with your name in it comes from someone who has heard of you somewhere. A search for botox in Bath does not, and it still leads to your pages.
  • Your site comes up among the first results for that botox search, so someone in Bath weighing up treatment can find you without knowing you exist.

So which searches bring in the people who have never heard of you, and where do they land?

The searches behind the numbers

New people find you through your treatments

Five of the searches we found carry no name at all. They are people in Bath looking for a treatment: anti-wrinkle injections, cosmetic work, a facial, a skin clinic, blemish removal.

  • 'botox bath' shows up among the first results, and it leads to your home page, not to a page about the treatment itself.
  • 'skin blemish removal' sits low on the first page, below the results most people click, and leads to your own blemish removal page.

These are searches for aesthetic treatments, which is exactly what you do. The injectables search is the strongest of them and the one worth building on, since it still lands on your home page rather than the treatment it asked for. What would you fix first?

Picture patients searching for your treatments in Bath being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • Revitalise Skincare Clinic comes before you at 21 of the 25 tested spots.
  • "skin blemish removal" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?