Private visibility audit

Katherine Tonge

Dr Tonge, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Sydney Rd in Bath. You are among the top three almost everywhere. Right around you, you show lower down the first screen. Each dot is one of those spots; Green means the practice is in the top three there.

So people across the wider area can usually find you, but someone right by your door may not. That wider presence is worth protecting.

The comparison worth looking at

Your map holds its own

Against Circus Orthodontics, you both show up well and are level overall.

This is the same search, from the same spots around Sydney Rd in Bath, so the two maps can be read side by side.

People across the area can find you, so the next question is what happens when they reach your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In the searches we could see, nobody was looking for your practice by name. Instead, people were finding you through searches like 'invisalign bath'.

  • That means people who reach your site are finding a treatment or an orthodontist, not typing your name after hearing about you elsewhere.
  • That is useful, because your website is already reaching people in Bath who do not know you yet.

So which searches are bringing those new people to you?

The searches behind the numbers

New people can find you for Invisalign

These are searches from people who do not know your name yet. They group around orthodontic treatment, especially Invisalign and teeth straightening.

  • 'invisalign bath' shows up among the first results and leads to your Invisalign page, so someone comparing options in Bath can reach a treatment page straight away.
  • 'fixed retainer' is beyond the first page of results and leads to your retainers page, so most people never see it when they search on their phone.

The clearest opening is Invisalign. It is already bringing new people to you in Bath, and it is the one worth building on.

Picture the people searching for Invisalign in Bath being able to find you.

Here is what already works well, and where we would start the work.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?