We ran the same search, Dental clinic, from 25 spots around Argyle St in Bath. You come up first right by your practice. Beyond that, you are far down the list in most spots, especially to the west and northwest. Each dot is one of those spots; Green means the practice is in the top three there.

A person searching from those weaker areas may not come across you, while your immediate area is worth protecting. So what does a stronger nearby practice manage to show?

In the same search, Bath Dental Excellence Dental & Implant Clinic appears ahead both close to you around Argyle St in Bath and further out.

We ran the same search from the same spots around you, so these two maps can be read side by side.

That suggests a wider local presence is reachable around Argyle St in Bath. The next question is who is actually reaching your website.

From what we could estimate, Google is not yet bringing you people who search for your name. We did find broader searches such as 'orthodontist bath'.

• That means patients who already know you may still reach you another way first, like a recommendation, walking past, or being an existing patient.
• When someone nearby searches for a dental clinic around Argyle St in Bath without knowing your name, your website is not yet how they find you.

So which searches bring people to you without your name, and where do they land?

These are searches for dentistry and orthodontic treatment around Argyle St in Bath, from people who do not already know your practice by name.

• When someone searches 'orthodontist bath', you show up low on the first page, so few people see you and it brings almost no one to your orthodontic treatment page.
• When someone searches 'bath dentist', you are beyond the first page of results, so most people never see your home page from that search.

The clearest gap is general dentistry. Someone looking for a dentist around Argyle St in Bath does not arrive this way yet.