We ran one search from spots around you in Bath. You come up first at your address and show well across much of the south. Toward northern Bath, you drop far down the list. Each dot is one of those spots; Green means you are in the top three there.
So people searching from the north may not come across you, while your stronger southern presence is worth protecting. So what does a nearby practice look like?

Against Green Park Dental Practice, you show up close to your own address, while it keeps appearing both nearby and further out across Bath.
This is the same search from the same spots in Bath, so the two maps can be read side by side.
This suggests a wider local presence is reachable in Bath. It also raises the question of how people are finding your website today.

People reaching your site through Google are coming through broader searches such as 'dentist in bath', not your practice name. This is an estimate.
So which searches bring those people to you, and where do they land?

These are general dentist searches in Bath. They lead people who do not know your name straight to your home page.
The useful point is that general dentist searches already bring new people to your home page. That is what to build on first.

Here is what already works well for you, and where we would start next.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.