We ran the same search, a dental clinic, from spots around Charlotte St in Bath. You come up first close to Charlotte St. Further out in Bath, you drop lower down the first screen and then far down the list. Each dot is one of those spots. Green means you are in the top three there.
Close to Charlotte St, people nearby can find you. Further out in Bath, someone searching there may not come across you, though another practice does.

Against Green Park Dental Practice, you appear mainly close to your practice, while it keeps showing further out across the same part of Bath.
This is the same search, from the same spots around Charlotte St in Bath, so the two maps can be read side by side.
Showing that far out in Bath is clearly possible, and the next question is who is actually reaching your website.

Through Google, most people reaching your site were not searching for your practice by name. That is an estimate, and one search we saw was 'dental care bath'.
So what are those searches, and where do they take a patient on your site?

These are searches from people who do not know your practice yet, mainly for general dental care and emergency dental care around Charlotte St in Bath.
The clearest opening is general dental care. That search already helps new people find your practice, while your emergency dental page is not yet being seen.

Here is what already works at the practice, and the first thing we would fix.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.