We ran one search, Dentist, from spots around Station Court in Bath. Close to you, you appear first. West and south-west, you are often in the top three, but east and towards the centre you drop far down. Each dot is one of those spots; Green means you are in the top three there.

Where the map is weak, someone searching there may not come across you. Your nearby presence is worth protecting. So what does the same search show for another practice nearby?

From the same spots, Green Park Dental Practice tends to appear further out, while you hold up best close to your address and to the west.

We ran the same search from the same spots around Station Court in Bath, so the two maps can be read side by side.

For a patient with a phone in hand, that means you are easier to find nearby than further across Bath. So who is reaching your website now?

About half the people who reach your site through Google were looking for you by name. The rest arrive other ways.

• The people who search your name had already heard of you, perhaps from a recommendation, walking past, or because they are already patients.
• Someone around Station Court in Bath looking for a dentist without knowing your name makes a different search, but your pages sit too far down for most people to see them.

So what are those other searches, and where do they take people on your site?

These are searches about dentistry and dental implants, plus a few searches about your doctor page and a travel notice rather than treatment.

• For 'dental implants bath', you show up low on the first page, so few people see it and it brings almost no one to your dental implants page.
• For 'private dentist bath', you show up low on the first page, so few people see it and it brings almost no one to your home page.

Your own treatments do show up here, especially dental implants, but only low on the first page. So nearby people looking for a dentist around Station Court in Bath are rarely reaching you this way yet.