Private visibility audit

Holly Abraham

Holly, let’s look at your local visibility.

We ran the same search, a medical spa, from 25 spots around you in Herne Bay. On this map, you appear on the first screen in many nearby spots. Farther out, you usually drop below the top three. Each dot is one of those spots; Green means your practice is in the top three there.

Close to you, your presence is worth protecting. Farther out, someone searching there may not come across you. So what does a stronger nearby practice look like?

The comparison worth looking at

One nearby practice shows up more widely

Across the same search in Herne Bay, HL Skin Aesthetics appears ahead both close to you and further out from your practice.

We ran that search from the same spots, so the two maps can be read side by side.

That suggests a wider local presence is reachable in Herne Bay, and the next question is whether your website is bringing in people who do not already know you.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In the searches we found, nobody reaches your website by typing your practice name into Google.

  • So when someone has heard of you already, they may still be finding you another way, rather than searching for your name.
  • Someone nearby who wants a medical spa and has never heard of you would search for that, not for your name.

So which searches are bringing people to you without the name?

The searches behind the numbers

New people reach you through product searches

These are searches for skincare products you stock, rather than for a medical spa itself. They group around Medik8 and Obagi retail pages on your site.

  • 'medik8 pore refining scrub' shows up among the first results and leads to your Medik8 Pore Refining Scrub product page.
  • 'obagi eyelash serum uk' shows up beyond the first page of results and leads to your Obagi Nu Cil eyelash enhancing serum product page, which most people never see.

The pages bringing new people are about your skincare shop, not your main medical spa work. Someone looking for a medical spa in Herne Bay does not arrive this way yet.

Picture everyone searching for treatments in Herne Bay being able to find you.

Below, what is already working well, and the first things we would put right.

What we would fix first
  • For "medical spa" in Herne Bay, you sit below the first three in most spots tested.
  • HL Skin Aesthetics comes up ahead of you on that same search.
  • "obagi eyelash serum uk" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?