Prepared by Forge Marketing

Private visibility audit

Anika Kutzner

Hi Anika, let’s look at your local visibility.

We ran the same search, a medical spa, from 25 spots around you in Whitstable. You come up in the list at all 25, and you are among the first three at 23 of them, including every spot close to you. At two of the outer spots you sit just lower down the first screen instead. Each dot below is one of those spots; Green means the practice is in the top three there.

So someone nearby reaching for their phone sees you straight away. That is a real presence worth protecting. The question then is what a search like that looks like for a practice down the road.

The comparison worth looking at

Your map holds up next to a nearby practice

We ran it for Serenity Health and Beauty too. You come before it at 17 of the 25 tested spots, including near your own door, where it is ahead at only two of the eight closest spots.

Same search, same spots around you, so the two maps sit side by side and can be read together.

Someone searching nearby sees your name among the first three at 23 of the spots, against 19 for theirs. The local map is already an asset. So the next question is your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of what reaches your website comes from your own name

About three quarters of the estimated visits your site gets from Google come from searches that carry your name, like 'diamond aesthetics'. That search sits first and leads to your home page.

  • Someone typing your name is looking for you specifically. That search confirms a name they already have; it is not how a stranger stumbles on you.
  • None of the other searches we looked at reaches the first page, so your pages are not where someone new would land while browsing.

So what is that person searching for, the one who has never heard of you but wants exactly what you do?

The searches behind the numbers

The searches without your name still sit far down

The searches we found that do not carry your name are not treatment searches at all. They are name-like searches: another business, a salon, and the word clinic paired with Diamond.

  • 'diamond clinic' shows up beyond the first page of results, and it leads to your clinic page.
  • 'diamante salon' also shows up beyond the first page, landing on your about page, and it has no real link to what you do.

So none of these concerns the treatments you actually offer, like fillers or microneedling. Someone in Whitstable looking for that care does not reach you this way yet. Which leaves the question of what you already have working for you.

Picture patients searching for your treatments in Whitstable being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • None of the searches we found without your name shows among the first results.
  • "diamond clinic" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?