Prepared by Forge Marketing

Private visibility audit

Anika Kutzner

Hi Anika, let’s look at your local visibility.

We ran the same search, a medical spa, from 25 spots around you in Whitstable. You came up in the first three at most of them, and first at the spot at your practice and a few others nearby. It eases a little at two of the outer spots to the north-east and south-east. Each dot is one of those spots; Green means you are in the top three there.

So most people searching nearby can already find you. At those two outer spots, someone looking for a medical spa may well come across other names instead. Which raises the question: how does that compare with a practice just down the road?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Serenity Health and Beauty. It comes before you at 8 of the 25 tested spots, mostly out to the north-east and east, and you come before it at the other 17.

Same search, same spots around your practice, so the two maps can be read side by side.

You are among the first three at slightly more of those spots than they are, so the map is an asset. The question now is what happens when someone taps through to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your site's estimated visits come from your own name

At least two thirds of the estimated visits your website gets from Google come from people typing your name, like 'diamond aesthetics'. That is most of what we could measure.

  • Someone searching your name has already heard of you somewhere. They only need to find you, not be convinced.
  • None of the searches we found without your name reaches Google's first page, so someone new to Whitstable aesthetics is unlikely to land on your pages that way.

So what is that person actually typing, when they want a treatment and have never heard of you?

The searches behind the numbers

The searches without your name sit far down

Three of the searches we found do not contain your name. All three are name-like searches rather than treatment ones: 'diamond clinic', plus two that name other businesses entirely.

  • 'diamond clinic' shows up beyond the first page of results, and it leads to your clinic page. Someone typing that is already half looking for a name, not a treatment.
  • 'diamond skin care doncaster' names a different business, and it lands on your contact page. That is not someone looking for you.

So nothing we found brings in a person searching for lip filler, microneedling or a peel in Whitstable. Your treatments page carries eleven of them. Which strengths do we build on, and what comes first?

Picture patients searching for your treatments in Whitstable being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • None of the searches we found without your name shows among the first results.
  • "diamond clinic" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?