We ran the same search, a dentist, from spots around Nelson Rd in Whitstable. Close by, you appear among the first three and are easy to find. Farther out, you drop lower down, with one weaker pocket. Each dot is one of those spots; Green means you are in the top three there.

Farther out, someone searching there may not come across you, while close to Nelson Rd your presence is worth protecting. So how do you compare with a practice nearby?

Against Whitstable Dental Centre, your practice appears less often both close to your address and further out, so patients nearby have another familiar option on their phone.

This is the same search, from the same spots around Nelson Rd in Whitstable, so the two maps can be read side by side.

Being found across those spots around Nelson Rd is clearly possible. So is your website mainly catching people who already know your name?

Almost everyone reaching your website through Google was already searching for you by name. This is an estimate.

• In practice, that means they had already heard of you, through a recommendation, walking past, or because they are already a patient.
• When someone around Nelson Rd in Whitstable searches for a dentist without knowing your name, your pages sit too far down for most people to see.

So which searches can still bring you people who do not know you yet?

These are searches for general dental care, NHS dentistry, and white fillings, made by people who do not know you yet.

• 'whitstable dentists nhs' shows up low on the first page, so it is seen by few people and brings almost no one to your home page.
• 'what are white fillings made of' shows up low on the first page, so it is seen by few people and brings almost no one to your white fillings page.

The gap is clear. Someone looking for a dentist around Nelson Rd in Whitstable does not arrive this way yet. The pages that can bring new people are about your own dental care, but they are not being seen enough.