We ran the same search, Plastic surgeon, from 25 spots around Nackington Rd in Canterbury. You appear first across most of the area. Near the King's Mile, you still appear among the first three. Each dot is one of those spots; Green means the practice is in the top three there.

That suggests people nearby can usually find you, and this strong presence is worth protecting. So what does the same search show for another nearby practice?

Against Mr John Davison, both practices show up well across the same spots, and you come first more often. That gives you a real local edge to build on.

We ran the same search from the same spots around Nackington Rd in Canterbury, so the two maps can be read side by side.

So the next question is what happens when people reach your website.

Google brings both kinds of visitor: people who search for you by name, and people looking for a plastic surgeon around Nackington Rd in Canterbury.

• When someone searches your name, they have usually already heard of you through a recommendation, passing by, or because they are already your patient.
• When someone nearby searches for a plastic surgeon around Nackington Rd in Canterbury without your name, that is a different route in for a new patient.

So which searches bring those new people to your site, and where do they land?

These are searches by service, not by your name. We found them around labiaplasty, breast surgery, and cosmetic surgery.

• 'labiaplasty recovery testimonials' shows up among the first results and leads to your patient's labiaplasty story page.
• 'breast reduction before and after uk' shows up low on the first page and leads to your before and after photos page, so it is seen by few people and brings almost no one.

The strongest sign here is that your labiaplasty content is already being found by people looking for plastic surgery care, while your before and after page sits too low to do the same.