We ran the same search, a dentist, from spots around Mill St in Crook. You appear first almost everywhere, and only drop from first to among the first three toward Helmington Row and Sunnybrow. So nearby patients can usually find you quickly. Each dot is one of those spots; Green means you are among the first three there.

This suggests a strong local presence worth protecting, especially close to you. So how do you look next to a practice nearby?

Compared with Willington Dental Centre, you show more around Mill St in Crook and nearby, while it appears more on the eastern side.

This is the same search from the same spots around your practice, so the two maps can be read side by side.

That gives you a clear local base, with a thinner patch to the east where patients may not see you first. The next question is who reaches your website.

This estimate suggests two kinds of visitor reach you through Google: people searching for you by name, like 'northern smiles crook', and people looking for a dentist around Mill St in Crook.

• The people who search your name have already heard of you, perhaps from a recommendation, walking past, or because they are already your patient.
• Someone nearby who needs a dentist and does not know your name can still find your website, so it is already doing some of the hard work.

That leads to the next question: which searches bring in people who do not know you yet?

These are searches from people looking for a dentist nearby. They group around general dental care in Crook and nearby places.

• 'crook dentist' shows up among the first results and leads to your home page, so someone nearby looking for a dentist can reach your practice straight away.
• 'dentist willington co durham' shows up low on the first page and leads to your Willington page. It is seen by few people and brings almost no one.

The clearest finding is that general dentist searches in Crook already lead new people to your home page. That part is already working for you.