We ran the same search, a dental clinic, from 25 spots around Blackhill in Consett. You appear on the first screen in many spots and first at the centre, but below the top three in most of the area. Each dot is one of those spots. Green means you are in the top three there.

Away from the centre, someone searching nearby may not come across you, while your stronger patch close to you is worth protecting. So who else is showing up around you?

Shotley Bridge Dental Care appears ahead across more of the area around Blackhill in Consett, so people further out are more likely to see them before you.

We ran the same search from the same spots around Blackhill in Consett, so these two maps can be read side by side.

So the wider area around Blackhill in Consett is being covered by someone, just not by you. The next question is what happens when someone taps through to a website.

In this estimate, we found people reaching your site through Google, but none of the searches we found used your practice name.

• That means people who already know you may still search other ways, rather than typing your practice name straight into Google.
• It also means no one is arriving because they were told your name and looked you up.

So which searches are bringing those people to you without the name?

These searches are about general dental care in Consett, plus one search that is simply another practice's name.

• 'rosebrough dental practice' shows up among the first results and leads to your home page, but that is someone looking for another practice, not for you.
• 'consett dentist' shows up low on the first page and leads to your home page. It is seen by few people and brings almost no one.

The clear gap is this: someone looking for a dentist around Blackhill in Consett does not arrive through these searches yet. So which dentistry page should start doing that job for you?