Private visibility audit

Ruth Willis

Dr Willis, let’s look at your local visibility.

We ran the same search for a dental clinic from 25 spots around Blackhill in Consett. The map shows you among the first three almost everywhere, and first across most of the area. You drop lower near the town centre. Each dot is one of those spots; Green means you are in the top three there.

People searching nearby usually find you, though near the town centre some may not come across you.

The comparison worth looking at

Your map holds up well nearby

You show up ahead of S Nepali Dental Practice both close to you and further out.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

That makes your local map an asset around Blackhill in Consett. The next question is who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

Most people reaching your website through Google were already searching for you by name.

  • That usually means they had already heard of you: from a recommendation, walking past, or because they are already a patient.
  • When someone around Blackhill in Consett searches for a dentist without knowing your name, those searches are different, and your pages sit too far down for most people to see them.

So which searches bring people who do not know you yet to your website?

The searches behind the numbers

These searches are barely seen

These are general dentist searches nearby: people looking for a dentist in Consett, or for one on Queen's Road, before they know your practice name.

  • 'consett dentist' shows up low on the first page, so it is seen by few people and brings almost no one, and it leads to your home page.
  • 'queens road dentist' is beyond the first page of results, which most people never see, and it leads to your home page.

So the gap is here: general dentist searches around Blackhill in Consett are not yet putting your pages where a new patient would see them.

Picture the people searching for a dentist in Consett being able to find you.

Here is what already works for you, and where we would start the work.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?