Prepared by Forge Marketing

Private visibility audit

Roxy Kitney

Hi Roxy, let’s look at your local visibility.

We ran the same search, a skin care clinic, from 25 spots around Gordon Rd in Canterbury. The map below shows where you stand, and nobody else. You come up among the first three at most of those spots, including right at your door and across much of the area farther out. Each dot is one spot: Green means you are in the top three there.

At a few spots, though, the closest ones to the north and north-east among them, you sit lower down the first screen, so someone searching from those streets may scroll past you. Which raises the obvious question: what does this look like for a practice near you?

The comparison worth looking at

One nearby practice appears higher overall

Kent Skin and Laser Clinic comes before your practice at nearly all the spots we tested, including every one of the eight closest to your own door.

Same search for a skin care clinic, same spots around Gordon Rd in Canterbury, so you can read both maps side by side.

They are in the first three at every tested spot, you at most of them. So their map shows what is reachable here, which raises the question of who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least four in five of the estimated visits from Google come from people typing your name, like 'rk exquisite'. The rest arrive through treatment searches. These figures are estimates.

  • Someone typing your name has already heard of you. Someone searching for laser hair removal in Canterbury has not, and that is a different person with a different need.
  • Your site does reach the first page for some treatment searches, so someone who has never heard of you can still find you there.

So what are those people actually typing, and where do they land when they have never heard your name?

The searches behind the numbers

Searches for treatments, not for your name

Some people reach you without knowing you. They are searching for brow tattooing, for laser hair removal, for cryotherapy, and for botox in Canterbury. Each one lands on a treatment page or your home page.

  • Someone searching 'spmu eyebrows' finds you among the first results, and lands straight on your brow tattooing page. That is the clearest route in you have.
  • Someone searching 'laser hair removal canterbury' sees you low on the first page, below the results most people click, on your laser hair removal page.

So new people do find you, but mostly through brow tattooing and cryotherapy, while the laser and botox searches sit low on the first page. The brow page already shows what one of your treatment pages can do. Which strengths are worth building on first?

Picture patients searching for your treatments in Canterbury being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • Kent Skin and Laser Clinic comes before you at 24 of the 25 tested spots.
  • "botox canterbury" leads to your home page, low on the first page.
  • "laser hair removal canterbury" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?