Private visibility audit

Mahesh Vasireddy

Dr Vasireddy, let’s look at your local visibility.

We searched for cosmetic dentist from spots around Pioneer Business Park in York. You appear first at your own location. Close by, you are often near the top, but farther south you drop far down the list. Each dot is one of those spots. Green means you are among the first results there.

People near you can find you, while people searching from the south may not come across your practice. So what does a nearby practice look like here?

The comparison worth looking at

A nearby map shows what is possible

PortmanDentex York keeps appearing further out, while your practice is easier to find close to your address around Pioneer Business Park in York.

We ran the same search from the same spots around your practice, so these two maps can be read side by side.

This suggests you could be found further out too. The next question is who is reaching your website now.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, people reaching your site through Google are using broader searches like 'dentist york'. This is an estimate, not a count of real visits.

  • That means people who have heard of you another way are not yet typing your practice name into Google.
  • It also means your website is already doing part of the hard work of being found by people who do not know you yet.

So which broader searches are bringing people to you, and where do they land?

The searches behind the numbers

New people find you for dentistry and Invisalign

These are searches from people who do not know your practice yet. They cluster around general dentistry in York and one cosmetic treatment page for Invisalign.

  • When someone nearby searches for 'dentist york', you show up among the first results and they land on your home page.
  • When someone searches for 'invisalign york', you show up among the first results and they reach your Invisalign in York page.

The clearest opening is Invisalign. It is the cosmetic treatment people can already find you for, so it is the one worth building on.

Picture the patients searching for cosmetic dentistry in York being able to find you.

Below are the strengths worth protecting and a few gaps worth attention. Nothing here is broken beyond repair, and each point can be worked on calmly, one at a time.

What we would fix first
  • Across the tested locations your position slips once you move away from the door, lower around Skelton and Rawcliffe and lower again toward Clifton Moor, and patients often pick from the first names they see.
  • In those same tested searches PortmanDentex York sits at or near the top of most spots, which suggests that wider coverage across the tested area is achievable for you too.
  • The general city searches land on your home page, while invisalign york lands on your Invisalign in York page, and a patient with one treatment in mind may give up looking for it.

I used to run clinics myself, so read this as two colleagues going through the same page. Each of these can be taken on separately, at whatever pace suits the practice.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?