Private visibility audit

Mahesh Vasireddy

Mahesh Vasireddy, let’s look at your local visibility.

The same search for a cosmetic dentist was made from different spots around Pioneer Business Park in York. The picture is mixed: York Dental Practice comes up first at the practice and stays near the top nearby, including around Skelton and Rawcliffe, but drops far down the list further south around Clifton Moor and Boothham. Each dot is one of those spots; Green means the practice is in the top three there.

This may mean people searching nearby are more likely to come across you, while from the weaker southern side they may not, so your nearby presence is worth protecting.

The comparison worth looking at

Strongest close by, weaker further out

Against PortmanDentex York, you look strongest close to your practice and weaker further out around Pioneer Business Park in York.

This is the same search from the same spots around your practice, so you can read the two maps side by side.

This suggests your local map is strongest near you and thinner further out. First check whether both practices offer the same services, then look at how your website supports that wider area.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From this estimate, people reaching your site through Google are coming through other searches, such as 'invisalign york', rather than by looking for your practice name.

  • This means new people can discover you without already knowing York Dental Practice.
  • Your website is already doing part of the hard work of being found around Pioneer Business Park in York.

Next, look at which non name searches are bringing people to your website.

The searches behind the numbers

New people find you through general dentistry and Invisalign

These are mostly broad searches for a dentist in York, plus one clear Invisalign search, so new people reach either your home page or your Invisalign page.

  • 'dentist york' shows up among the first results and leads to your home page, so people looking for a dentist in York can find your main practice page.
  • 'invisalign york' shows up among the first results and leads to your Invisalign in York page, so this treatment already brings new people to a relevant service page.

The clearest opening in your own field is Invisalign: it already brings new people straight to that page around Pioneer Business Park in York, so that is the cosmetic service worth building on.

Picture the patients searching for Invisalign and cosmetic work in York reaching you first.

There is a lot here worth keeping, and a few gaps worth working on. Both sit side by side below, and none of the gaps is unusual or hard to approach.

Worth your attention
  • Close to the practice you come up among the first names for cosmetic dentist, but from tested spots further out, around Clifton Moor and Bootham, other practices tend to appear before you.
  • On that same search across the city, PortmanDentex York was among the top three at almost every tested location, so that wider ground looks reachable rather than closed.
  • In a test on a phone, the main content of your homepage took a long time to appear, and some people may go back to the results before the treatment information or the booking button shows up.

I used to run clinics myself, so this is really two colleagues reading the same page together. Nothing here needs solving at once; each of these can be taken on one at a time.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?