Prepared by Forge Marketing

Private visibility audit

William Breakey

Hi there, let’s look at your local visibility.

We ran the same search, a plastic surgeon, from 25 spots around you in Newcastle upon Tyne. At every one of those spots you sit outside the first three, and at most of them you are not in the list at all, including the spot at your own door. Each dot is one of those spots. Green means the practice is in the top three there.

So someone nearby, thinking about a nose or eyelid procedure and scrolling the map on their phone, may well never come across your name.

The comparison worth looking at

One nearby practice appears higher at most spots

Running the same search, LASE COSMETIC comes before you at most of the spots we tested, including the one at your own door, where your listing does not appear.

Same search, a plastic surgeon, from the same twenty-five spots around you, so the two maps read side by side.

Their name sits among the first three at most of those spots, yours at none. So who is reaching your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

Of the searches we found for your website, none is someone typing your name. They are all treatment searches, like 'nose job newcastle upon tyne'. These figures are estimates, and the list is only part of the picture.

  • A search that uses your name comes from someone who already has it. A nose job search does not, and those are the searches your pages turn up on.
  • On every one of these searches your site sits beyond the first page, so your rhinoplasty page only comes up well after the names a patient in Newcastle is shown first.

So which searches are they, and which of your pages do they reach?

The searches behind the numbers

The searches your pages show up on are treatment searches

Every search we found is made without your name, and they split into two groups: nose searches naming Newcastle, and lip lift and eyelid surgery searches from people reading up on a procedure.

  • 'nose job newcastle upon tyne' shows up beyond the first page of results, and it leads to your rhinoplasty page, the one that sets out the whole journey.
  • 'corner lip lift uk' also shows up beyond the first page, and it leads to your lip lift page.

So these searches come from people looking for surgery you do, without your name, and rhinoplasty is the page to build on. Which raises the question of what we would do first.

Picture patients searching for your treatments in Newcastle upon Tyne being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "plastic surgeon" in Newcastle upon Tyne, you are outside the first three at every tested spot.
  • LASE COSMETIC comes before you at 20 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?