Private visibility audit

Alfredo Borriello

Dr. Borriello, here is what a new patient sees when they look for you online today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Viale Antonio Gramsci and you come up first there.
  • Notice nearby southern coastal areas, where you stay in view.
  • Move north and east, and you slip out of sight.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people near your practice search for a plastic surgeon, who do they come across first?

Right by Viale Antonio Gramsci, you come up. Farther north and east, patients keep meeting Dott. Dario d'Angelo first.

We put you head to head with Dott. Dario d'Angelo, and also looked at Dott. Sergio Razzano and Dott. Marlino Chirurgia Plastica.

So the opening around your address is strong, but the wider reach slips away. That is why nearby patients may find you, while people farther out end up at that other clinic first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Why your nearby result looks that way is already in your data

This screen is the part most owners never get shown. It brings together how many other sites point to yours, how your visitor flow rises and falls over time, the level of interest around what you do, and how often you appear in Google and in the newer AI answers. It shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google visibility is still building
  • Your AI presence is only starting to build

Next, the exact searches patients use, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears on, and whether the ones that bring you new patients are doing their job.

  • most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • on chirugia estetica napoli, one of the most searched ways patients look for this, your site sits far down the page, so they scroll past.
  • so those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched Naples, found you first, and walked in already half-decided.

You have real assets here, and a few gaps quietly costing you patients across the city. The good news is that both are worth addressing, and neither requires starting over.

  • Across much of Naples, Dott. Dario D'Angelo appears ahead of you, so patients in those areas form an opinion before your name comes up.
  • Your site takes around 32 seconds to open, long enough that some patients have already moved on to another surgeon's page.
  • When patients research a procedure through AI before contacting anyone, you have only a moderate chance of being part of that early conversation.
  • There is no way for an interested patient to leave their details, so some who hesitate simply disappear without a trace.

I trained as a clinician first. So the call is just me walking through the audit with you, and the fixes have a clear order that makes them far simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?