Private visibility audit

Nicola Zucchini

Hi Dr. Zucchini, here is what a new patient sees when they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Viale Alfredo Oriani, 4/A and you come up first there.
  • Notice nearby areas where you slip to the middle of the pack.
  • Move farther out and you drop beyond the first page, where others appear instead.

This is not permanent. We can spread that green across more of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for a dentist, who do they meet first?

Right by Viale Alfredo Oriani, you come up. A little farther out, patients keep seeing Bludental first.

We put you head to head with Bludental, and also looked at Centro Odontoiatrico Grimaldi and Centro dentistico Santa Chiara.

So the calls you miss are going to the practice patients notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained in your own data

This screen shows the outside signals around your site, how many other websites point to it, how visitor traffic changes over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the clearest view of whether your site is actually bringing you patients.

  • Many other websites point to your site
  • Your Google traffic is already moving up
  • Your presence in AI answers is building

Next, we look at the exact searches people use when they want a practice like yours, and whether those searches ever lead to you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On zirconio per denti, one of the most searched ways patients look for this, your site sits near the bottom of the first page, so many people scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have real strengths here, and a few gaps quietly costing you patients. The good news is that both are workable.

  • AI shapes early trust before patients call anyone, and your clinic is not yet part of that first answer.
  • Bludental appears across more of Bologna, so patients in surrounding areas meet that name before they ever reach your reviews.
  • Your site takes around 13 seconds to open, and some patients who clicked your ad have already left by then.
  • Some of your Meta ads lead to a dead end instead of a booking path, so patients who respond cannot easily reach you.

I trained as a clinician before any of this. The call is just me reading the Bologna findings with you, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?