Private visibility audit

Fabio Valleriani

Dr. Valleriani, here is the map view of what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at Piazza Adam Mickiewicz, and you appear, but not among the first choices.
  • Notice the east and northeast, where other practices stay ahead of you.
  • Move south and southwest, and you slip out of sight fast.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients in Bologna search for a dentist, who do they come across first?

Right by Piazza Adam Mickiewicz, you come up. Farther out, patients keep seeing Bludental - Bologna first instead of you.

We put you head to head with Microdent Dental SPA, and also looked at Bludental - Bologna and Centro Odontoiatrico Grimaldi.

So the visits you miss are going to the practice patients notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained by your own data

This screen is the behind the scenes view of your site. It shows how many other websites point to it, how visitor traffic rises and falls over time, the overall interest in what you do, and how often you show up in Google and in the newer AI answers. It is the clearest sign of whether your site is actually bringing you patients.

  • Many websites already point to yours
  • Your Google traffic is growing
  • Your presence in AI answers is building

Next, you will see the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and it shows that the searches bringing you in are not the ones that win new patients.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On ortodonzia, one of the most searched ways patients look for this, your site sits far down the page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a genuinely strong foundation here, and a few specific gaps quietly sending patients elsewhere. The good news is that both are worth protecting and both can be worked on.

  • Across much of Bologna, patients start comparing other clinics before Bludental appears, and in the east Microdent Dental SPA often shows up first.
  • Your treatment pages are short and missing patient photos and testimonials, so a motivated patient lands there and leaves still unsure.
  • Interested visitors who are not ready to book have no working way to leave their details, so you lose them quietly and permanently.

I trained as a clinician first. So the call is just me reading this with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?