Private visibility audit

Elena Gobbetti

Dr. Gobbetti, here is what a new patient sees when they look for your practice online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Mazzini and you come up first there.
  • Move a few streets out and you disappear from view.
  • Notice your 4-star reputation can support nearby searches, not wider reach.

This is not permanent. The same map can turn green, and we can show you the exact moves that spread that green farther out. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for a dentist, who do they see first?

Right by Via Mazzini, you come up. Across the wider area, patients keep seeing Microdent Dental SPA first.

We put you head to head with Microdent Dental SPA, and also looked at Bludental - Bologna and Centri Dentistici Tomaselli - Bologna.

So the calls you miss are not short on need. They are going to the practice patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where your local result comes from is written in your own data

This screen is a plain view of your site’s search life. It shows how many other sites point to you, how visitor traffic moves over time, how much attention there is around what you do, and how often you appear in Google and the newer AI answers. It is the clearest way to see whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • No visits are coming through Google search
  • Your presence in AI answers is only starting to build

Next, you will see the exact searches people use to find a practice like yours, and whether those searches ever bring them to you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring in new patients are not doing enough work.

  • Most of the people who reach you already knew you and went straight to you, so search is not opening the door to new patients.
  • On gnatologo cosa fa, a search many patients run every month, your site sits far down the page, so they scroll past before they reach you.
  • So those new patients pick whoever sits higher and book there, never getting to your practice.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched for a dentist in Bologna, found you first, and walked in already ready to move ahead.

You have a real local foothold and a working site to build on, and a few gaps are quietly sending patients elsewhere before they ever reach you. Both sides are workable.

  • Areas of Bologna farther from your clinic often show another dentist first, so patients there start trusting someone else before they ever see your name, and Microdent Dental SPA is already appearing more consistently across those wider areas.
  • Your treatment pages leave basic questions unanswered, so a patient who is genuinely interested may leave without picking up the phone.
  • No photos of the practice or the team appear on your service pages, so a hesitant patient has no visual proof to help them feel confident about who they would be seeing.
  • There is no paid channel currently putting your name in front of patients who are ready to choose, so that moment passes without you in the picture.

I trained as a clinician before any of this. A short call is just me walking through the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?