Private visibility audit

Paolo Semprini

Dr. Semprini, here is what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Fossolo and you come up first there.
  • Move into nearby areas and you drop into the red.
  • Watch how wider Bologna lets other listings take attention.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for a dentist, who do they notice first?

Right by Via Fossolo, you come up. A little farther out, patients keep seeing Microdent Dental SPA first.

We put you head to head with Microdent Dental SPA, and also looked at Centri Dentistici Tomaselli and Bludental.

So the calls you miss are not drifting away to nowhere. They are going to the clinic patients notice before yours when they move beyond your street.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained by what your own data says

This screen is a plain summary of your site’s reach, how many other sites point to it, how your visitor flow rises and falls over time, the wider interest in what you do, and how often you appear in Google and the newer AI answers. It shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • No visitors are coming through Google search
  • Your site barely appears in AI answers

Next, you will see the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring in new patients are not doing the heavy lifting.

  • Most of the people who reach you already knew you and typed you directly, so a search is not bringing in fresh patients.
  • On studio medico riso serio guzzardella matteini, one of the most searched ways patients look for care, your site sits far down the page, so they scroll past.
  • So those new patients choose whoever is higher and book there, instead of reaching you first.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real base here worth protecting, and a few gaps quietly turning interested patients toward someone else. Both are workable, and neither requires starting over.

  • Farther across Bologna, Microdent Dental SPA appears before you do, so those patients never reach your profile to compare.
  • Your site takes around 17 seconds to open, and a patient ready to book has often moved on before it loads.
  • Your treatment pages do not yet show enough about who you are or how to reach you, so a patient who lands there hesitates instead of calling.

I trained as a clinician before I did any of this. The call is just me walking through the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?