Private visibility audit

Stefano Salluce

Hi Stefano, here is what your local map reveals the moment a new patient looks for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at Via del Lavoro, and you come up first there.
  • Notice the east and northeast, where you stay near the top.
  • Watch the south and southwest, where you slip far out of sight.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people in Bologna search for a plastic surgeon, who do they meet first?

At your clinic on Via del Lavoro, you are easy to find. Near you and to the east and northeast, Dott. Juri Tassinari is still the name patients keep meeting across more of the city.

We put you head to head with Dott. Juri Tassinari, and also looked at Dott. Stefano Salluce and Dottor Ivano Iozzo.

That means the visits you are not getting are slipping to the practice people notice first. So the gap to close is the weaker ground south and southwest of you.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Why you appear nearby is written in your own data

This screen shows the signals behind your site, how many other websites point to it, how visitor traffic rises and falls over time, how much interest there is in what you do, and how often you show up in Google and the newer AI answers. It is the view that tells you whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Visitor traffic is moving downward
  • Your presence in AI answers is only starting to build

Next, you will see the exact searches people use when they look for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients arrive by your name.

This image lists the Google searches your site appears for, and whether the ones that bring in new patients are doing their job.

  • Most of the people who reach you already knew you and typed your name directly, so a search is not bringing in fresh patients.
  • On addominoplastica prima e dopo, one of the most searched ways patients look for this, your site sits around the middle of the page, so many scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real foundation here, and a few specific gaps that are quietly costing you new patients. Both sides are workable, and neither requires starting over.

  • AI tools are guiding patients toward a surgeon before they ever search a name, and yours is not yet in that answer.
  • Across much of Bologna, Dott. Juri Tassinari appears before you do, so patients start their comparison from his name, not yours.
  • Your procedure pages are short and light on real photos, so a patient who arrives ready to be convinced still leaves with questions.
  • There is no clear contact button in the first screen, so someone ready to act has to look for the next step and often does not find it.

I trained as a clinician before any of this. A short call is just me reading the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?