Private visibility audit

Stefano Santoro

Dr. Santoro, here is what a new patient sees when they look for you online today

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Gaetano Filangieri, 36 and you sit outside the first page.
  • Notice nearby areas turn red fast, so you fade from view quickly.
  • Watch paid placements sit above you and take attention from new patients.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for a plastic surgeon, who do they come across?

Right by Via Gaetano Filangieri, you come up, but across Naples patients keep seeing Dott. Dario d'Angelo first.

We put you head to head with Dott. Dario d'Angelo, and also looked at Dott. Sergio Razzano and Studio Dott.Domenico Campa.

So the calls you miss are not drifting away by chance. They are going to the practice that patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained in your own data.

This screen is a plain view of your site’s reach, it shows how many other websites point to you, how visitor traffic rises and falls over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the clearest way to see whether your site is bringing you patients.

  • A solid number of other websites point to yours
  • Visitor traffic is moving in the right direction
  • You do not yet appear in AI answers

Next, we look at the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears for, and the ones that bring you new patients are not doing the main job yet.

  • Most of the people who reach you already knew you and typed you in directly, so search is not bringing in fresh patients on its own.
  • For chirurgo plastico salerno, a search many patients run every month, your site sits near the bottom of the first page, so they scroll past.
  • That leaves those new patients choosing whoever sits higher and booking there, instead of coming to you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Naples, found you first, and walked in already half-decided.

You have a real base to build on, and a few gaps quietly costing you patients who were close to choosing you. The good news is that each one is workable.

  • Across more neighborhoods in Naples, patients meet Dott. Dario d'Angelo before they ever see your name, so the comparison starts without you.
  • Your procedure pages do not yet hold undecided patients long enough, so people who were close to reaching out leave still comparing.
  • Your site takes around eight seconds to open, and a hesitant patient often gives up before it does.
  • There is no simple way for an interested patient to leave their details if they are not ready to book, so that moment of interest just disappears.

I trained as a clinician before any of this. The call is just me reading this with you, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?