Private visibility audit

Matteo Giovannini

Hi Dr. Giovannini, here is what a new patient sees when they look for you online

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via di Roncrio and you come up around the middle there.
  • Notice the south and southwest, where you come up first more often.
  • Watch the north and east, where you slip far out of sight.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people near you search for a surgeon, who do they notice first?

Right by Via di Roncrio, you come up. Across Bologna, patients keep seeing Dott. Federico Cipriani first.

We put you head to head with Dott. Federico Cipriani, and also looked at Chirurgo Plastico Dott. Vincenzo Colabianchi and Dr. Giorgio D'Angelo.

So the calls you miss are not drifting to better care; they are going to the practice patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby has a reason, and it sits in your data

This screen is the picture behind your site. It shows how many other websites point to you, how visitor traffic moves over time, how much interest there is in what you do, and how often you appear in Google and in the newer AI answers. It is the clearest way to see whether your site is actually bringing you patients.

  • Other websites are already pointing to you
  • Traffic from Google is only starting to build
  • You have no presence in AI answers yet

Next, we look at the exact searches patients type in, and whether those searches ever bring them to you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that could bring you new patients are not doing the heavy lifting yet.

  • Most of the people who reach you already knew you and typed you in directly, so the search results are not bringing in new faces.
  • On i diverticoli possono sanguinare, one of the most searched ways patients look for this care, your site sits near the bottom of the first page, so many patients scroll past.
  • So those new patients choose whoever sits higher and book there, never reaching you first.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched for a surgeon in Bologna, found you first, and walked in already leaning toward you.

You have a real base here worth protecting, and a few quiet gaps that are costing you patients before they ever reach you. Both are workable.

  • AI shapes which surgeon patients lean toward before they contact anyone, and right now your name is not part of that early answer.
  • Patients searching north or east of the center meet Dott. Federico Cipriani before they ever see your name, so they start with him.
  • Your service page does not show patients what to do next, so interested visitors leave still in research mode without contacting you.
  • The contact path on your site is not fully reliable, so even a patient ready to book may not get through.

I trained as a clinician before this work. A short call is just the two of us reading this together, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?