Private visibility audit

Massimo Vitale

Dr. Vitale, here is what a new patient sees when they look you up in Bologna today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via dell'Industria and you come up first there.
  • Notice the east and north, where you stay mostly strong to moderate.
  • Move west and south-west, and you slip into orange or red.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When nearby patients search for a doctor, who do they actually see first?

Right by Via dell'Industria, you come up first. Across the west and south-west, patients keep seeing Santagostino Dyadea instead of you.

We put you head to head with Santagostino Dyadea, and also looked at Dr. Riccardo Macchia and Dr. Riccardo Macchia.

So the gap is not close to home. It opens as people move away from your street, and that is where calls go elsewhere.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained by your own data

This screen shows the quiet signals behind your site, the other websites that point to it, how visitor traffic rises and falls over time, the overall interest in what you do, and how often you appear in Google and the newer AI answers. It is the part that shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Visitor traffic is sliding over time
  • Your presence in AI answers is absent

Next, we will show the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and it shows whether the ones that bring you new patients are doing their job.

  • most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • on labbra rifatte, one of the most searched ways patients look for this, your site sits near the top of the page, but the bigger care searches still pull harder.
  • so those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients searching Bologna for botox or lip work who find you first and walk in already decided.

You have real assets here worth protecting, and a few quiet gaps that are costing you patients before they ever reach your reviews. Both are workable.

  • Patients in the west and south-west of Bologna often meet Santagostino Dyadea before they ever reach your name or your reviews.
  • Your treatment pages are short and have no clinical photos, so a patient who lands on them hesitates and often leaves before contacting you.
  • AI is shaping which doctor patients trust before they search at all, and right now those early answers are not pointing toward you.

I trained as a clinician before any of this. The call is just me helping you see which gap to close first, and the fixes are simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?