Private visibility audit

Simone Stori

Hi Dr. Stori, here is what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Giuseppe Massarenti and you come up first there.
  • Notice the east and northeast, where you stay highly visible.
  • Move west or southwest, and you slip into the background.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for a dentist, who do they come across first?

Right by Via Giuseppe Massarenti, you are easy to find. Across the west and southwest, patients keep coming across Bludental instead of you.

We put you head to head with Bludental, and also looked at Centri Dentistici Tomaselli and Centro dentistico Santa Chiara Bologna.

So the missed calls are coming from the places where you slip out of sight. That is where patients drift to the practice they notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained in your own data

This screen shows the simple facts behind your site. It shows how many other websites point to yours, how visitor traffic changes over time, how much interest there is in what you do, and how often you show up in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • Other websites already point to yours
  • People are reaching you through Google
  • Your presence in AI answers is building
  • Traffic is moving in the right direction

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring you new patients are not doing enough work.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On dentista bologna, one of the most searched ways patients look for this care, your site sits partway down the page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have built a real foundation here, and a few specific gaps are quietly costing you patients who would have chosen you. The good news is that both are worth protecting and working on.

  • AI answers are already shaping which dentist patients trust before they search at all, and your practice is not yet part of that early picture.
  • Patients searching from the west and southwest of Bologna often meet Bludental - Bologna before they ever reach your reviews.
  • When an interested patient lands on your site, a dense opening screen and treatment pages without real patient photos slow them down before they contact you.

I trained as a clinician before any of this. The call is just me reading this with you so you can see which piece moves first, and none of it is a rebuild.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?