Private visibility audit

Riccardo Cipriani

Hi Dr. Cipriani, here’s what a new patient sees when they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via d'Azeglio, and you come up near the top there.
  • Move beyond the immediate area, and you slip into orange, then red.
  • See broader city searches, and competitors outrank you for many neighborhoods.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients search for a plastic surgeon nearby, who do they come across first?

Right by Via d'Azeglio, you come up near the top. Move out across the city, and patients keep seeing Dottor Ivano Iozzo, Chirurgo Plastico before you.

We put you head to head with Dottor Ivano Iozzo, Chirurgo Plastico, and also looked at Dott. Juri Tassinari and Dr. Giorgio D'Angelo.

So the calls you miss are not going to the wrong people. They are going to the practice patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained in your own data

This screen pulls together the plain signs of your site’s reach, how many other websites point to it, how visitor traffic rises and falls over time, the overall interest in what you do, and how often you show up in Google and in AI answers. It shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google traffic is staying low
  • Your presence in AI answers is absent

Next, the exact searches people use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring you new patients are not doing much of the work.

  • Most of the people who reach you already knew you and typed your name directly, so the search is not winning you anyone new.
  • On miglior chirurgo plastico bologna, a search many patients run every month, your site sits near the top of the first page, so some people still scroll past before they choose.
  • So the patients looking for a plastic surgeon in Bologna often pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real local presence to build on, and a few quiet gaps that are costing you patients farther across the city. Both are workable, and neither requires starting over.

  • Farther across Bologna, patients meet Dottor Ivano Iozzo first and may never compare you at all.
  • Your procedure pages do not give a ready patient quite enough to stop comparing and reach out.
  • When a patient asks an AI assistant about a plastic surgeon, your practice is not part of that answer yet.

I trained as a clinician before any of this. The call is just me reading this audit with you, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?