Private visibility audit

Dott. Nicola Marco Sforza

Dr. Sforza, here is what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Giacomo Matteotti 31 and you come up first there.
  • Move a few streets out and you fall into the red zones.
  • See how those nearby searches quickly hand patients to others.

This is not permanent. We can spread that green beyond your doorstep, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When local patients search for a dentist, who do they meet near your practice?

Right by Via Giacomo Matteotti, you are easy to find. Across the wider area, patients keep seeing Centro Odontoiatrico Grimaldi first.

We put you head to head with Centro Odontoiatrico Grimaldi, and also looked at Bludental and Microdent Dental SPA.

So the calls you miss are going to the clinic patients notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Why your nearby visibility has a cause in your own data

This screen shows the quiet parts behind your site, who points to it, how visitor flow moves up and down over time, how much general interest your practice gets, and how often you appear in Google and the newer AI answers. It is the clearest view of whether your site is actually bringing you patients.

  • Very few websites point to yours
  • Your Google search traffic is slipping
  • Your AI answer presence is only starting to build

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • on denti decidui, one of the most searched ways patients look for this, your site sits far down the page, so they scroll past.
  • so those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a genuine base here, and a few quiet gaps that are costing you patients farther out. Both are real, and both can be worked on.

  • Across much of Bologna, Centro Odontoiatrico Grimaldi appears before your name does, so patients form a preference there first.
  • Your treatment pages are short on photos, patient stories, and a clear next step, so an interested patient keeps comparing instead of contacting you.
  • Patients a few streets from your practice stop seeing your name, which means they meet another dentist before they ever reach your rating.

I trained as a clinician before any of this. The call is just one doctor helping another read the order of fixes, and none of them are as heavy as they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?