Private visibility audit

Roberto Grella

Dr. Grella, here is what a new patient sees when they look for your practice online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Campiglione and you come up first there.
  • Move a few streets out and you slip into red.
  • See nearby areas where competitors take over and you fade from view.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients nearby search for a plastic surgeon, who do they see first?

Right by Via Campiglione, you come up. Move away from that street, and patients keep seeing Dott. Dario d'Angelo first.

We put you head to head with Dott. Dario d'Angelo, and also looked at Dott. Sergio Razzano and Alfredo Borriello.

So the work is about holding that local lead as people search farther out. That is where the attention shifts away from you.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained by what your data says

This screen pulls together the signs behind your site’s search presence. It shows how many other websites point to you, how visitor flow rises and falls over time, how much interest exists in what you do, and how often you appear in Google and the newer AI answers. This is what shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google visitor flow is growing
  • Your presence in AI answers is still absent

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients reach you by name.

This image lists the Google searches your site appears for, and the ones that bring you new patients are not doing the heavy lifting.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On grellas, one of the most searched ways patients look for this care, your site sits at the top of the page, while that studio grella search is much smaller.
  • So the new patients who do not already know you are more likely to pick whoever sits higher and book there, instead of coming to you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients across Naples who searched, found you first, and walked in already half-decided.

You have a real base here, and a few quiet gaps that are costing you patients before they ever reach your name. Both sides of that are workable.

  • Patients who ask AI which surgeon to consider are not yet finding your name there, so their first impression forms around someone else.
  • Across wider Naples, Dott. Dario D'Angelo appears ahead of you, meaning patients in Vomero, Chiaia, and Posillipo are entering his world before yours.
  • Your procedure pages give an interested patient too little to go on, so the momentum stalls and they close the tab without contacting you.

I trained as a clinician before any of this. A short call is just me helping you see which piece to move first, and the fixes are simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?